Privacy Policy

1. Information We Collect

The information we collect depends on how you interact with Express Auto Spa.

1.1 Contact and Account Information

• name;
• email address;
• telephone number, including mobile telephone number;
• mailing address;
• Membership account information;
• SMS Program opt-in and opt-out records, including the date, time, method, and source of consent;
• customer-service communications; and
• information submitted through contact forms, surveys, promotions, or inquiries.

1.2 Vehicle Information

• license plate number;
• vehicle make, model, year, and color;
• windshield tag, RFID, or other Membership identifiers;
• vehicle identification number (VIN);
• vehicle mileage;
• oil change and vehicle service history; and
• other information necessary to provide requested Services.

1.3 Membership and Transaction Information

• plan tier (Basic, Silver, Platinum, or Flex) and account status;
• Membership start, renewal, cancellation, and payment history;
• vehicle associated with a Membership;
• wash and service history;
• Express Auto Spa locations visited, and dates and times of visits;
• Services purchased or used;
• coupons, discounts, and promotions redeemed;
• payment status and transaction information; and
• customer-support and Membership-service history.

1.4 Payment Information

When you make a purchase or enroll in a recurring Membership, we or our payment-processing providers may collect billing and payment information.

Complete payment-card numbers may be processed by payment processors, banks, and card networks. Express Auto Spa does not intend to store complete payment-card numbers on its general business systems.

1.5 Website and Device Information

When you visit the Site, we and our technology providers may automatically collect:

• IP address;
• browser type and version;
• device type and operating system;
• cookie and advertising identifiers;
• referring website;
• pages viewed, and links, buttons, and features used;
• date and time of visits;
• approximate location derived from an IP address; and
• website usage, interaction, and conversion information.

1.6 App and Mobile Device Information

If you download or use the App, we may also collect:

• mobile device identifiers, such as Apple’s IDFA or Android’s advertising ID;
• App version, device model, and mobile operating system;
• push-notification tokens;
• precise or approximate location, if you enable location services;
• camera access, if you choose to scan a windshield tag, license plate, or QR code within the App; and
• App crash and performance data.

Camera, location, and notification permissions are optional. You can enable or disable them at any time through your device settings.

1.7 Images and Video

Express Auto Spa locations may use security cameras and vehicle-recognition technology. These systems may collect images or video of customers and visitors, vehicles, license plates, employees, and other individuals present at a location.

Express Auto Spa does not currently record customer-service telephone calls.

2. How We Collect Information

We may collect information:

• directly from you, including through the Site and online forms;
• when you purchase or use Services at a location;
• when you enroll in or use a Membership;
• when you opt in to the SMS Program – including through a form on the Site, an in-store or point-of-sale sign-up, the App, or by texting a keyword to our program number;
• through windshield tag, RFID, and license-plate recognition systems;
• through App permissions you enable, such as camera, location, or notifications;
• through point-of-sale and vehicle-service systems;
• from payment processors and card networks;
• through cookies, pixels, analytics tools, and similar technologies;
• from Google, Meta, and other advertising or analytics providers; and
• from service providers acting on our behalf.

3. How We Use Information

We may use personal information to:

• provide car wash, oil change, and other Services;
• create and manage Membership accounts, and validate Membership access;
• process recurring Membership billing;
• associate a vehicle with a Membership;
• maintain wash and service history;
• process payments and transactions, and prepare invoices and receipts;
• provide service reminders and account notifications;
• respond to customer-service inquiries and manage Membership changes and cancellations;
• prevent unauthorized Membership use, including tag sharing and other misuse;
• detect and prevent fraud, theft, and other improper activity;
• protect customers, employees, vehicles, and property;
• investigate incidents, disputes, damage claims, or complaints;
• improve the Site, App, locations, Memberships, and Services;
• understand customer behavior and service usage;
• measure website and advertising performance;
• present promotions and advertisements;
• send App push notifications, where enabled;
• send text messages to individuals who have opted in to the SMS Program, and maintain records of consent and opt-out requests;
• send marketing communications where permitted;
• maintain accounting, tax, and business records;
• enforce our Terms and Conditions, agreements, and policies; and
• comply with legal and regulatory obligations.

4. RFID and License-Plate Recognition

Express Auto Spa uses windshield tag, RFID, and license-plate recognition technology to support Membership administration and location operations.

When you enroll a vehicle in a Membership, we may associate the vehicle’s license plate number, tag or RFID identifier, and other vehicle information with your account. We may use this information to:

• recognize vehicles associated with active Memberships and validate access;
• process wash visits and enforce the one-wash-per-24-hour limit;
• maintain Membership and visit history;
• prevent unauthorized or fraudulent Membership use;
• support customer-service inquiries;
• investigate incidents or disputes; and
• improve location operations.

Membership and wash-history information may be available across all participating Express Auto Spa locations.

License-plate recognition systems may capture vehicles entering or using a location, including vehicles that are not enrolled in a Membership. This information is used and retained in accordance with the purposes and retention practices described in this Privacy Policy.

5. Oil Change and Vehicle Service Information

Oil change service is available at select locations only. When you receive an oil change or another vehicle service, we may collect:

• VIN and license plate number;
• vehicle make, model, and year;
• mileage;
• services performed, and products and parts used;
• date and location of service;
• service recommendations; and
• transaction and payment information.

We may use this information to perform requested Services, maintain service history, provide receipts, respond to warranty or service inquiries, send service reminders, resolve disputes, and comply with legal, tax, and accounting requirements.

6. Security Cameras

Express Auto Spa locations may use security cameras for customer and employee safety, property and vehicle protection, theft and fraud prevention, operational monitoring, incident investigation, dispute resolution, and legal and insurance purposes.

Security cameras may capture images or video of individuals, vehicles, and license plates at or near our locations. Where you report vehicle damage, camera footage may be reviewed as part of the claims procedure described in our Terms and Conditions.

7. Cookies, Analytics, and Advertising Technologies

The Site may use cookies, pixels, software development kits, and similar technologies to operate site features, remember preferences, understand traffic and usage, improve performance, measure advertising effectiveness, identify whether an advertisement resulted in a site visit or other action, and present or measure advertisements.

7.1 Providers We Use

We use technologies provided by companies including Google and Meta. Depending on our configuration and your privacy choices, these providers may receive information such as your IP address, device and browser information, cookie or advertising identifiers, pages viewed, site interactions, referring pages, approximate location, and contact-form or Membership conversion activity. Google and Meta may process this information under their own terms and privacy practices.

Express Auto Spa does not currently upload customer contact lists to Google or Meta for advertising purposes. However, Google and Meta technologies installed on the Site may receive website and device information as described above.

Mobile telephone numbers and SMS Program consent information are not disclosed to Google, Meta, or any other advertising or analytics provider, and are not used to build advertising audiences.

7.2 Managing Cookies

You may be able to manage cookies through the Site’s cookie settings tool or your browser settings. Disabling certain cookies may affect site functionality. Where required by applicable law, we will honor recognized browser-based opt-out preference signals.

7.3 App Analytics and Advertising Identifiers

The App may use analytics and advertising technologies similar to those described above, including mobile device advertising identifiers and crash-reporting tools, to help us understand App performance and usage and to measure advertising effectiveness.

You can manage mobile advertising identifiers and tracking permissions through your device settings, such as Apple’s App Tracking Transparency controls or Android’s Ads Settings.

8. Marketing Communications and the SMS Program

With your permission or where otherwise permitted by law, we may send communications regarding promotions and discounts, Membership offers, new or updated Services, special events, service reminders, and company news.

8.1 Email Communications

You may unsubscribe from promotional emails using the unsubscribe link included in the email.

Even after opting out of promotional emails, you may continue to receive transactional communications concerning Memberships, payments, Services, customer-support requests, or other account-related matters.

8.2 Text Messages (SMS Program)

Express Auto Spa offers an SMS text-message program. If you opt in, we may send messages such as Membership and account notifications, payment and billing alerts, service reminders, visit confirmations, customer-service replies, and promotional offers and discounts.

How you opt in. You may join the SMS Program by submitting your mobile telephone number and affirmatively agreeing to receive text messages – including through a form on the Site, an in-store or point-of-sale sign-up, the App, or by texting a keyword to our program number. We send text messages only to individuals who have provided prior express consent. Consent to receive promotional text messages is not a condition of purchasing any product or service from Express Auto Spa.

How SMS Program information is used and shared. Mobile telephone numbers, consent records, and other information you provide in connection with the SMS Program are used only to operate and support the program and the related purposes described in this Privacy Policy.

We do not sell, rent, lease, or otherwise disclose mobile telephone numbers or SMS Program consent information to third parties for their own marketing, promotional, or advertising purposes. We do not share this information with data brokers, lead generators, affiliates, or advertising networks for those purposes.

We may disclose mobile telephone numbers and message content only to service providers that help us operate the SMS Program – such as our SMS platform provider and telecommunications carriers – and solely to deliver, support, and maintain records of the messages you have agreed to receive. These providers are not permitted to use the information for their own marketing purposes. We may also disclose this information where required for legal, safety, or compliance purposes as described in Section 9.3.

How to opt out. You may opt out at any time by replying STOP, CANCEL, QUIT, END, UNSUBSCRIBE, or OPT OUT to any message you receive, or by following the opt-out instructions in the message. You will receive one confirmation message, after which program messaging will end unless you opt in again.

For help, reply HELP, email support@expressauto-spa.com, or call/text (732) 784-1753.

Opting out of promotional text messages will not necessarily prevent us from sending nonmarketing messages necessary to manage an active transaction, Membership, or customer-service request, where permitted by law. Note that opting out of all messages may prevent us from sending important billing or account notices.

Message frequency, rates, and delivery. Message frequency may vary. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. Not all mobile carriers or devices may be supported.

Additional terms applicable to the SMS Program are described in Section 20 of our Terms and Conditions.

8.3 App Push Notifications

If you use the App, you may enable push notifications, including service reminders, promotions, and location-based alerts when you are near an Express Auto Spa location. You may disable push notifications at any time through your device settings.

9. How We Disclose Information

We may disclose personal information to the categories of recipients below. As described in Section 8.2, data obtained through the SMS Program is not shared with any third parties for their marketing reasons or purposes.

9.1 Service Providers

We may disclose information to companies that provide services on our behalf, including:

• payment processing;
• website hosting and data storage;
• Membership technology and membership portal operation;
• windshield tag, RFID, and license-plate recognition systems;
• point-of-sale and vehicle-service systems;
• email and SMS delivery;
• website and App analytics;
• advertising measurement;
• IT support and cybersecurity;
• customer service; and
• accounting, auditing, insurance, and professional services.

These providers may use information only as permitted by their agreements with Express Auto Spa and applicable law, and are not permitted to use information obtained through the SMS Program for their own marketing purposes.

9.2 Advertising and Analytics Providers

We may disclose website, device, cookie, and interaction information to analytics and advertising providers, including Google and Meta, for website analytics, conversion measurement, advertising measurement, and advertising-related purposes. We do not disclose mobile telephone numbers or SMS Program consent information to these providers.

9.3 Legal and Safety Disclosures

We may disclose information when we reasonably believe it is necessary to:

• comply with a law, regulation, subpoena, court order, or legal process;
• respond to requests from law enforcement or government authorities;
• protect the rights, safety, and property of Express Auto Spa;
• protect customers, employees, visitors, or others;
• investigate fraud, theft, security incidents, or illegal activity; and
• enforce our contracts, terms, and policies.

9.4 Business Transactions

Information may be disclosed or transferred as part of a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction.

10. Sale of Personal Information and Targeted Advertising

Express Auto Spa does not sell customer names, telephone numbers, email addresses, Membership records, vehicle-service records, or payment information to third parties in exchange for money.

We do not sell or share mobile telephone numbers or SMS Program consent information, and we do not use that information for targeted advertising or for any third party’s marketing purposes.

Our use of Google, Meta, and other advertising technologies may involve the disclosure of website and device information for analytics, advertising measurement, or targeted advertising. Certain privacy laws may define some of these disclosures as a “sale,” “sharing,” or processing for targeted advertising even when no money is exchanged.

Where required by applicable law, we will provide customers with the ability to opt out of covered sales, sharing, or targeted advertising activities.

11. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• provide requested Services;
• maintain active Memberships;
• maintain wash and vehicle-service history;
• complete transactions and recurring billing;
• respond to customer-service requests;
• prevent fraud and unauthorized Membership use;
• maintain security;
• resolve disputes and damage claims;
• enforce agreements; and
• satisfy tax, accounting, insurance, and legal obligations.

Retention periods may differ depending on the type of information, the reason it was collected, operational requirements, legal requirements, and whether an account or Membership remains active.

Information may be deleted, deidentified, or anonymized when it is no longer reasonably necessary, unless continued retention is permitted or required by law.

Security footage and license-plate recognition information may be retained for periods appropriate to security, Membership, fraud-prevention, incident-investigation, and operational purposes.

Records of SMS Program consent and opt-out requests may be retained after you leave the program in order to honor your opt-out request and to demonstrate compliance with applicable telemarketing and messaging laws.

12. Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, acquisition, disclosure, alteration, loss, misuse, or destruction. These measures may include:

• access controls;
• password and account-security requirements;
• secure payment processing;
• vendor management;
• employee training;
• network and system safeguards;
• physical security measures; and
• incident-response procedures.

13. Your Privacy Choices

13.1 Rights You May Have

Depending on where you live and the laws applicable to Express Auto Spa, you may have the right to:

• request confirmation that we process your personal information;
• request access to personal information we maintain about you;
• request correction of inaccurate information;
• request deletion of certain information;
• request a portable copy of certain information;
• opt out of promotional emails;
• opt out of promotional text messages by replying STOP to any message;
• opt out of certain targeted advertising or data-sharing activities;
• withdraw camera, location, or notification permissions granted to the App through your device settings;
• request information about our privacy practices; and
• appeal a decision concerning a privacy request, where required by law.

These rights may be subject to exceptions. For example, we may retain information needed to complete transactions, maintain accounting records, prevent fraud, resolve disputes, protect security, enforce agreements, or comply with legal obligations.

13.2 How to Submit a Request

To submit a privacy request, contact us using the information in Section 17. Please include sufficient information to help us understand and respond to your request.

Where required by applicable law, we will confirm receipt of your request within a reasonable time and aim to respond within forty-five (45) days. If we need additional time, we will let you know.

We may request information reasonably necessary to verify your identity and protect your account. Where permitted by applicable law, an authorized agent may submit a request on your behalf.

13.3 No Discrimination

We will not unlawfully discriminate against you for exercising an applicable privacy right.

14. Children’s Privacy

The Site, the App, Memberships, the SMS Program, and our Services are intended for adults and are not directed to children under 13. As stated in our Terms and Conditions, you must be at least eighteen (18) years old to enroll in a Membership or make a payment.

We do not knowingly collect personal information online from children under 13. If we learn that we have collected such information without appropriate authorization, we will take reasonable steps to delete it.

Where required by applicable law, we will obtain appropriate consent before knowingly processing personal information from minors for activities such as targeted advertising, sale, or certain profiling.

A parent or legal guardian who believes that a child has provided personal information may contact us using the information in Section 17.

15. Third-Party Websites and Services

The Site may link to third-party websites, membership portals, payment providers, social media platforms, or services, including our membership and payment portal.

This Privacy Policy does not govern the independent privacy practices of third parties. We do not control third-party sites and are not responsible for their content, security, availability, or practices. We encourage you to review the privacy notices provided by those third parties before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technologies, business practices, or legal obligations.

When we make changes, we will post the revised Privacy Policy on the Site and update the “Last Updated” date above. We will provide additional notice or request consent when required by applicable law.